Synergy Car Leasing and BlackJackal PPC Strategic Partnership

Synergy Car Leasing and BlackJackal PPC Strategic Partnership

Synergy Car Leasing doubles size of its business working collaboratively with BlackJackal.

Synergy Car Leasing was founded in 2006 to give their clients an excellent leasing experience, and they continue to achieve this to this day, keeping their clients at the heart of their business. Synergy achieved the Platinum Trusted Service Award in 2020 from independent global feedback engine, Feefo, recognising consistent delivery of best-in-class customer experience, and believed to be the only vehicle leasing broker to achieve this standard. Synergy is also the Fastest Growing Leasing Broker in its class 2019-20, as awarded by the Leasing Broker Federation.

Synergy was experiencing rapid growth and had been managing their PPC in-house, however, like many SMEs, the team were managing Google Adwords as part of someone else’s day job without any training or expertise, other than knowledge of their business and the marketplace.  The account was seeing a good level of enquiries, but the level of investment was not operating at an acceptable level of return and the increased amount of time taken to manage the account was taking senior managers’ time away from other areas of the business.

By appointing BlackJackal in 2017, and introducing a consistent PPC strategy and budget, Synergy are able to drive an increased number of enquiries into the business, at a cost-effective level of investment – investing 151% more drove a 410% increase in traffic and a 372% increase in leads.

Having dedicated resource on the account also allows Synergy to react in real-time to changes in an extremely fast-moving marketplace. In addition, freeing up time for senior managers in the business, allows them to focus on growing the business overall while enabling BlackJackal PPC specialists to drive enquiries into the business at a consistent level.

“Working in close partnership with BlackJackal has allowed Synergy to continue on our growth journey and maximise our marketing investments by reacting in real-time to changes in our dynamic and exciting marketplace.  We know that we are in safe hands with BlackJackal and that allows us to focus on what we do best: delivering an excellent leasing experience for every client. “

Paul Parkinson, CEO & Founder, Synergy Car Leasing