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Pay Per Click Advertising

What is Pay Per Click Advertising?

PPC or Pay Per Click is online advertising where you directly target people who are searching for your products and/or services. When someone types a keyword that we've included in your advertising campaign, we show the searcher a relevant advert to try and attract their attention and encourage them to click through to your website. Each click costs a certain amount of money, and the key to running a highly profitable PPC campaign is to calculate what the ideal click price should be for each keyword.

Google ad rankings are determined by an auction system, but it isn’t just a case of the highest bidder always wins.

Our ad rank (the position the advert appears on the results screen) is determined by the following factors:

  • How relevant the advert is to the keyword
  • How relevant the content of the website landing page is to the keyword
  • The historical click through rate of the advert (calculated by dividing the number of clicks by the number of times we showed an advert)
  • The maximum cost per click you have specified

The Maximum cost per click is specified by us - we determine the ideal amount we'd like to pay for each keyword, based on its conversion rate and the target cost per conversion.

What services can BlackJackal offer me?

Managing PPC campaigns is difficult and requires expert help to get the most from your budget. This is where we come in. We use scientific methods to determine which keywords you need to be running adverts for, and how much you should pay for each keyword. We manage this process for you by analysing long term results and adjusting the maximum cost per click of each keyword.

We also perform ad text testing to ensure that we show the most relevant and appealing adverts. We test messages against each other and find which ones work best, then expand upon those winning messages. The ultimate aim is to improve the click through rates and gain a high quality score, which will increase your ad rank and therefore enable you to win higher positions for lower click prices.

Our Web Design service can help you redesign your site to make it more conversion friendly, and we can develop PPC landing pages to steer your audience towards making contact.

Benefits of using BlackJackal PPC Services:

  • Account management from a fully qualified Adwords Professional with over 7 years experience
  • Scientific, results based approach
  • Free campaign setup
  • Low monthly management fees
  • Detailed monthly reports
  • No long term contracts
  • Full ownership of your own PPC account
  • Free Analytics setup
  • Landing page recommendations, design and implementation

 

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